We offer bespoke training based on your own GA4 data. Tell us what you need, choose from different course modules, and we’ll create the right training for you.
We offer beginner-intermediate level courses, for people who may not be data analysts but want valuable insights quickly. We only cover the reports you need, so you won’t get overloaded with data.
Course details
Who is the course for?
It’s designed for teams – we train up to 8 people at a time. If you want training for yourself, or have a small team get in touch and we’ll see what we can do.
Beginner-level users will get a lot out of the course.
Where is it held?
The course is designed to be held live online. We’re also happy to discuss holding it in-person.
How long is it?
The course is a total of 5 hours, split into two 2.5-hour sessions. This is to help you absorb the information and avoid data overload.
Who’s the instructor?
Lana Gibson – I’ve trained many teams in the United Kingdom, Europe and New Zealand. I’ve used Google Analytics for more than a decade and know where the value lies.
Course module examples
Understand your users
Find out about your audience with traffic sources, landing pages, demographics and tech.
Marketing campaign performance
Learn how to track your campaigns effectively and measure the performance of different channels.
Page performance
Track user journeys through your pages. Explore key measures for specific pages including views, searches, downloads and scroll depth.
On-site search
On-site search insights to see what people are looking for on your website.
Key interactions – event tracking
We’ll set you up to track key data such as search terms, downloads, clicks to external websites and video plays. Access this data in GA4 explorations.
Track different audiences
Track and compare different audiences using Comparisons, report filters and Audiences.
Training example: BNZ case study
The Digital Manager for BNZ wanted to give her team the skills to:
- Find out what BNZ customers want.
- Back their content and design decisions with evidence.
- Show the value of their work with measurable improvements.
The team found valuable insights about their content in the session, and learned techniques to monitor performance.
Full case study: BNZ analytics training.