Digital Performance & GA4 Training
Understand your audience. Improve content performance.
Make better digital decisions. Show the value of your work.
GA4 can be confusing. Many teams know they should be using GA4 more effectively – but struggle to turn the data into meaningful insights or clear actions.
Lanalytics provides practical GA4 training designed for content, UX and digital teams working in large organisations.
We help teams:
- understand what their data is actually telling them
- identify meaningful engagement signals
- improve content and user experience
- build confidence using GA4 in day-to-day work
Our training is practical, plain-English and grounded in real organisational challenges.
We are an approved supplier for the New Zealand government.
“It just brought so much more colour to the data, not only how to find it but what it might mean.”
Hannah Hilliam, Content Marketer
See our MBIE GA4 training case study.
Course options
Content or marketing performance workshop
Understand your data. Identify opportunities. Make better digital decisions.
A practical three-hour workshop for content, marketing and digital teams who want to understand what their website data is telling them.
Choose a focus on content or marketing performance, and we’ll tailor the session to your organisation’s priorities. Using examples from your own data, we’ll explore the most useful GA4 and Search Console reports and show you how to turn insights into action.
3 hours | Up to 12 participants | Around $2,800 NZD + GST
Delivered online or at your New Zealand office. You’re welcome to record the session for internal use.
Practical GA4 training course
Build your skills. Explore your data. Turn insights into action.
A comprehensive, hands-on course for digital teams who want to confidently analyse their website’s performance using GA4.
Working with your organisation’s own data, participants will learn how to navigate GA4, investigate marketing and content performance, explore audience behaviour and user journeys, and identify opportunities for improvement.
With practical exercises and time for questions, the course is designed to help your team build the skills to use GA4 independently.
5 hours across two sessions | Up to 12 participants | Around $5,000 NZD + GST
Delivered online or at your New Zealand office, with the option to record the training for internal use.
How we work with you
We provide training that’s customised for your team.
We’ll have a chat with you to understand your needs, and we can also send a survey to your team. We use this insight to design a custom training package.
We can work within your budget and provide you with a full proposal, or whatever is needed to meet your procurement needs.
About the training
Who it’s for
Digital teams who want to use analytics to make better decisions about marketing, content, UX and website performance. Ideal for government, content, marketing and communications teams who want practical guidance without the jargon.
If you’re a total beginner, or felt comfortable with Universal Analytics but struggle to use GA4, this course is for you.
Cost
The cost depends on your needs and the number of participants.
Trainer
You’ll be trained by Lana Gibson, who has trained teams in the United Kingdom, Europe and New Zealand from organisations like:
- GOV.UK
- Victoria University of Wellington
- Bank of New Zealand
- Ministry of Business, Innovation and Employment
- Weave Content Strategy and Design
Location
The sessions are held live, and can be held online internationally, or in your New Zealand office. We can pre-record training if time difference is an issue.
See our MBIE GA4 training case study.
Topics we can cover
This training is designed to help your team make data-driven decisions and measurable improvements.
Depending on your team’s needs, topics can include:
- AI visibility
- content performance
- where your traffic is coming from
- marketing performance
- Google search behaviour in Search Console
- how people are engaging with your content
- popular user journeys through your site
- user insights like devices and location
- how to build a picture of your audience using filters
- GA4’s AI features and how to use them
Pilot course feedback
“It blew my mind to see the potential of GA4”
Jess Malloy, Service Designer
“It has been so helpful and has demystified GA4 more than I’d hoped!”
Judith Cahill, Content Designer
“It just brought so much more colour to the data, not only how to find it but what it might mean.”
Hannah Hilliam, Content Marketer
“I was a bit nervous before the workshop, as I used to find data intimidating. But I didn’t feel that way during or after the sessions. I really appreciated the way you explained things and guided us through the data. It was clear and easy to follow.”
Marketing Advisor
