Why GA4 and why now?
Not using Google Analytics data is like flying a plane without controls – you have no idea how your website is performing.
GA4 data can help your team understand your audience and improve your website performance.
Yes, GA4 can be confusing – new interface, new metrics – we get it. Our training cuts through the complexity, explains the differences between the old Universal Analytics and GA4, and gets you straight to the insights.
We are an approved supplier for the New Zealand government.
“It has been so helpful and has demystified GA4 more than I’d hoped!”
Quote from Judith Cahill, Content Designer about our pilot GA4 training course.
See our MBIE GA4 training case study.
How we work with you
We provide training that’s customised for you.
We send a survey to your team to find out what they need, and use this insight to design a custom training package. You can choose whether to go ahead or not at this stage.
We can work within your budget and provide you with a full proposal, or whatever is needed to meet your procurement needs.
About the training
Who it’s for
Teams who wants to use GA4 data to guide their decisions and understand the performance of their website and marketing. Ideal for government, marketing, comms and digital teams who don’t want jargon.
If you’re a beginner, or felt comfortable with Universal Analytics but struggle to use GA4, this course is for you.
If you work for a small-medium organisation and want training, check out our GA4 quick start package.
Cost
The cost depends on your needs, we can work within your budget.
Trainer
You’ll be trained by Lana Gibson, who has trained teams in the United Kingdom, Europe and New Zealand from:
- GOV.UK
- Victoria University of Wellington
- Bank of New Zealand.
Duration
The standard training consists of two 2.5 hour sessions, held one week apart to allow you to absorb the learnings.
Location
The sessions are held live, and can be held online internationally, or in your New Zealand office.
See our MBIE GA4 training case study.
What you get from training
This training is designed to help your team make data-driven decisions and measurable improvements.
By the end of this training your team will understand:
- key changes from UA to GA4
- privacy implications of GA4
- where your traffic is coming from
- how people are engaging with your content
- popular user journeys through your site
- user insights like devices and location
- how to build a picture of your audience using filters.
Pilot course feedback
“It blew my mind to see the potential of GA4”
Jess Malloy, Service Designer
“It has been so helpful and has demystified GA4 more than I’d hoped!”
Judith Cahill, Content Designer
“It just brought so much more colour to the data, not only how to find it but what it might mean.”
Hannah Hilliam, Content Marketer
“I was a bit nervous before the workshop, as I used to find data intimidating. But I didn’t feel that way during or after the sessions. I really appreciated the way you explained things and guided us through the data. It was clear and easy to follow.”
Marketing Advisor