GA4 Training for Content & Digital Teams
Understand your audience. Improve content performance. Make better digital decisions.
GA4 can be confusing.
New metrics. Different reports. A completely different way of measuring user behaviour.
Many teams know they should be using GA4 more effectively – but struggle to turn the data into meaningful insights or clear actions.
Lanalytics provides practical GA4 training designed for content, UX and digital teams working in large organisations.
We help teams:
- understand what their data is actually telling them
- identify meaningful engagement signals
- improve content and user experience
- move beyond vanity metrics and confusing reports
- build confidence using GA4 in day-to-day work
Our training is practical, plain-English and grounded in real organisational challenges.
We are an approved supplier for the New Zealand government.
“It has been so helpful and has demystified GA4 more than I’d hoped!”
Quote from Judith Cahill, Content Designer about our pilot GA4 training course.
See our MBIE GA4 training case study.
How we work with you
We provide training that’s customised for your team.
We send a survey to your team to find out what they need, and use this insight to design a custom training package.
We can work within your budget and provide you with a full proposal, or whatever is needed to meet your procurement needs.
| Practical GA4 course | GA4 & Search Console 101 | |
|---|---|---|
| Best for | Teams who need to confidently use GA4 themselves | Teams who need to understand what analytics can tell them |
| Format | Hands-on, using GA4 | Presentation, discussion & real examples |
| Duration | 5 hours over two sessions | 3 hours |
| You’ll learn | How to find, interpret and apply your own data | How GA4 & Search Console can inform digital decisions |
| Level | Beginner–intermediate | Introductory |
About the training
Who it’s for
Digital teams who want to use GA4 data to guide their decisions and understand marketing and content performance, UX and overall website performance. Ideal for government, content, marketing, communications and digital teams who don’t want jargon.
If you’re a total beginner, or felt comfortable with Universal Analytics but struggle to use GA4, this course is for you.
Cost
The cost depends on your needs.
Trainer
You’ll be trained by Lana Gibson, who has trained teams in the United Kingdom, Europe and New Zealand from organisations like:
- GOV.UK
- Victoria University of Wellington
- Bank of New Zealand
- Ministry of Business, Innovation and Employment
- Weave Content Strategy and Design
Duration
1. Practical GA4 course: 5 hours (split into two 2.5 hour sessions)
2. GA4 and Search Console 101: 3 hours
Location
The sessions are held live, and can be held online internationally, or in your New Zealand office.
See our MBIE GA4 training case study.
Topics we can cover
This training is designed to help your team make data-driven decisions and measurable improvements.
By the end of this training your team will understand:
- where your traffic is coming from
- how people are engaging with your content
- popular user journeys through your site
- user insights like devices and location
- how to build a picture of your audience using filters.
- key differences between UA and GA4
- GA4’s AI features and how to use them
- privacy implications of GA4
Pilot course feedback
“It blew my mind to see the potential of GA4”
Jess Malloy, Service Designer
“It has been so helpful and has demystified GA4 more than I’d hoped!”
Judith Cahill, Content Designer
“It just brought so much more colour to the data, not only how to find it but what it might mean.”
Hannah Hilliam, Content Marketer
“I was a bit nervous before the workshop, as I used to find data intimidating. But I didn’t feel that way during or after the sessions. I really appreciated the way you explained things and guided us through the data. It was clear and easy to follow.”
Marketing Advisor