How to SEO your content

How do you get more Google traffic? Take the words that people are searching for, and put them in your titles and URLs. In this post we'll go through a case study from the Ministry for Primary Industries (MPI) where we increased Google traffic with the recipe above. It's a Search Engine Optimisation (SEO) technique, … Continue reading How to SEO your content

SEO is content

Content is everything. That’s the main learning from the excellent book SEO for Growth which explains how to get more Google traffic to your website, in plain English. The authors even claim that content marketing experts are surpassing SEO experts in this field, which should give you pause for thought about where to invest your digital … Continue reading SEO is content

User insight from user insight training

I’ve just completed seven rounds of training to help New Zealand government digital teams use data to improve agency websites. It’s designed to help define user needs with analytics. Of the 50 people from 15 agencies trained, 38 completed surveys which provides great user insight for the user insight training. See post on the New Zealand … Continue reading User insight from user insight training

User research + analytics = brilliant content

People often take sides regarding the effectiveness of qualitative insight like user research, vs quantitative data such as analytics for finding user needs. But they’re natural partners, and by combining them you can overcome the inherent limitations in each. User researcher Charlotte Clancy and I combined the two disciplines, resulting in measurable improvements to GOV.UK … Continue reading User research + analytics = brilliant content

Dashboard for GOV.UK transition project

Dashboards are often impressively useless, as Paul Cothenet explains very well in his post The law of shitty dashboards. I created the dashboard below with designer Stephen McCarthy to track a GOV.UK project. I've gone into more detail about the different elements below, but the most un-useless bit was the definitely the Performance element, particularly the part that … Continue reading Dashboard for GOV.UK transition project