What we do

We’ll get you on track to make the most out of your website, Google search, and digital marketing. 

Start with us and we’ll help you focus on the things that work, rather than wasting time and money on the things that don’t.

Google Analytics

Understand your website audience and achieve your goals with Google Analytics data. Whether you want to increase sales and enquiries, or just serve your audience better, we focus on what works to save you time and money.

  •  user journey insight reports to meet the needs of your audience
  • content recommendation reports to connect better with users
  • technical audits so you can trust your data
  • audience segmentation to target certain customers
  • ecommerce tracking setup

Content SEO

We’ll help you create user-focussed content that performs well in Google. We’ll find demand in Google for your products and services, and build your Google audience through quality content and tried-and-true SEO techniques.

Performance dashboards

Dashboards reveal the needs of your audience, and show the value of your work to your wider organisation.

We pull in data to show your Google search and website performance, along with other data sources such as social media, sales and enquiry data to give you a holistic picture of your online performance.

Digital marketing performance

Understand what’s working and what’s not regarding your digital marketing efforts, Find opportunities to reach new audiences, and target your existing audience better.

Digital performance strategy

Data shapes your digital strategy. We’ll build a strong picture of your audience, along with your website, Google search and digital marketing performance to inform your wider digital strategy. 

Data will stop you wasting time and money on things that aren’t working, and allow you to focus on the channels that get real results.

We’ve used Lana for diving into trends and behaviour on our site and can highly recommend. Lana is down to earth, really knows her stuff, and most importantly can explain insights in plain English to key stakeholders.
Global Campaigns & Content Manager UBT