Services
We help you use data to understand your audience and meet your goals.
We’re Google Analytics experts, and help you get the most out of other data platforms as well.
We offer:
GA4 training for teams
Our training helps you understand your users, prove what’s working, and upskill your team to use GA4 confidently and consistently.
We hold bespoke team sessions using your own GA4 data, with training tailored to your team’s goals and technical level.
Who it’s for: ideal for upskilling government, marketing, comms and digital teams, without the jargon.
What’s included:
- Two 2.5-hour training sessions.
- Pre-training survey to inform training content.
- Hands-on walkthrough of your own GA4 data.
- Takeaway slides and option to record session.
Dashboards and custom reporting
Turn your data into decisions with GA4 custom reports and Looker Studio dashboards.
Who it’s for: people who want insights, not raw data.
What’s included:
- Setup of custom explorations or reports in GA4.
- KPI tracking.
- Dashboards (in GA4 or Looker Studio) which include data from GA4 and other platforms.
- Training session to interpret your dashboards and reports.
GA4 setup and migration
For those moving from Universal Analytics or setting up GA4 correctly from day one.
Who it’s for: organisations that need to go beyond the standard GA4 tracking.
What’s included:
- GA4 property setup.
- Google Tag Manager (GTM) setup.
- Event (custom tracking) planning and implementation.
- Integrations with other platforms like Google Search Console and Google Tag Manager.
- Training on your new setup.
We’ve used Lana for diving into trends and behaviour on our site and can highly recommend. Lana is down to earth, really knows her stuff, and most importantly can explain insights in plain English to key stakeholders.
Claire
Global Campaigns & Content Manager
UBT