Services

We help organisations use data and audience insight to make more confident digital decisions.

We’re Google Analytics specialists and work across a range of digital measurement and reporting platforms to help teams better understand audience behaviour, prioritise improvements, and strengthen digital capability.

We also offer strategic digital advisory for organisations looking to better interpret audience behaviour, identify opportunities for improvement, and build stronger digital decision-making practices.

GA4 training for teams

Our training helps you understand your users, prove what’s working, and upskill your team to use GA4 confidently and consistently. 

We hold bespoke team sessions using your own GA4 data, with training tailored to your team’s goals and technical level.

Who it’s for: ideal for upskilling government, marketing, comms and digital teams, without the jargon.

Dashboards and custom reporting

Turn your data into decisions with GA4 custom reports and Data Studio dashboards.

We take the most meaningful measures from your different sources of digital data and create a clear view of your audience and performance in dashboards and reporting.

Who it’s for: people who want meaningful insights, not raw data.

GA4 and GTM setup

For those who need confidence in their GA4 data, and to track complex journeys across multiple domains. Track the interactions that you care about with custom tracking.

Who it’s for: organisations that need to go beyond the standard GA4 tracking.

Strategic digital advisory

Work alongside an experienced advisor to prioritise improvements, interpret audience behaviour, and strengthen digital decision-making.

Who it’s for: organisations that want to use data to drive their day-to-day decision-making and overall digital strategy.

Contact us to talk about strategic digital advisory support.

We’ve used Lana for diving into trends and behaviour on our site and can highly recommend. Lana is down to earth, really knows her stuff, and most importantly can explain insights in plain English to key stakeholders.
Claire
Global Campaigns & Content Manager UBT