Services

We help you use data to understand your audience and meet your goals. 
We’re Google Analytics experts, and use data from other tools to give you the full picture of your performance. We offer:

GA4 training

Our training helps you answer the key questions about how your site is performing. We won’t bog you down with too much setup and technical information, we focus on the key insights about where your audience comes from and what they’re doing on your site.

We hold bespoke team sessions using your own GA4 data, and group online training that anyone can attend.

Performance dashboards

Website performance and marketing dashboards provide a meaningful view of your data. They show what’s working and what isn’t, from campaigns, to content, to conversions. With GA4 proving so challenging, dashboards are a great way to get your data useful and used.

We pull in automated data from GA4, Search Console and Google Ads to show you how your website is performing.

Dashboards help create a data-driven culture in your organisation. They create a shared understanding of website performance, removing data silos and confusion. They show the impact of your work.

GA4 support

We’ll provide you with the GA4 data and insights you need, while upskilling your team so you can find insights for yourselves.

We can help with:

  • technical GA4 setup and custom tracking work
  • in-depth data analysis to understand your audience and improve your website
  • building a data culture in your team, where data drives decisions and helps prioritise the most important work.
We’ve used Lana for diving into trends and behaviour on our site and can highly recommend. Lana is down to earth, really knows her stuff, and most importantly can explain insights in plain English to key stakeholders.
Claire
Global Campaigns & Content Manager UBT