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See more about the GOV.UK dashboard project on Dashboard for GOV.UK transition project, and find out more about our dashboard packages if you’d like us to create one for you.

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Kaynemaile sell architectural mesh products for building interiors and exteriors. They got in touch because they were expanding into new markets, and wanted to make sure their Google presence and website were ready for world domination. I helped them increase their Google reach, and make the most of interest from all the international awards they’ve been winning (awards are the best SEO technique).

Website results four months after changes:

  • users doubled
  • Google traffic landing straight on product pages increased by 70%
  • new product page received over 1K visits
  • visits to their Enquiries page increased by 90%
  • 180% increase in traffic from the US
  • 300% increase in traffic from social channels
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Te Papa Venues wanted to increase their venues bookings, and were considering a new website to improve their performance.

Audience data showed that the enquiry form needed to be simplified, and that weddings content needed to be improved.

Results after eight weeks:

  • 39% increase in traffic to weddings content
  • 130% increase in online enquiries from the weddings audience

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Radio New Zealand wanted to see which stories are popular across all their digital channels, including their website, Facebook and Twitter. And they want to understand why, in order to create more popular content.

May dashboard

The dashboards show changes in:

  • traffic volume over time
  • traffic sources and devices
  • which stories are performing well through different channels
  • what their users are looking for in on-site searches

Producers review the dashboards weekly to understand how their content is performing. They’ve already created popular new content and found useful insights, such as the fact that different content is popular with the social audience compared to the Google audience, and that old content gets loads of social traffic when interest is renewed by news events.

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More clients:

GOV.UK
Air New Zealand
Commonsense Organics
BNZ
Te Papa
Silverstripe
Kaynemaile
Dowse art museum
Community Comms Collective
TDSL lawyers
Radio New Zealand
Element Digital Consulting
Kernl
Deparment of Conservation NZ
Community Comms Collective
Culture 24
JWT London
Tricycle Theatre
Sysdoc
Absolute IT
Govt.nz
UK Digital Marketplace