Te Papa Venues
Te Papa Venues wanted to increase their venues bookings, and were wondering whether a new website would serve their needs better.
Data allowed us to improve performance of the existing website, saving huge costs. We simplified the enquiry form, and improved the weddings offering with Google-optimised content and beautiful images.
Results after eight months:
- 90% increase in traffic to weddings content
- 100% increase in online enquiries from the weddings audience
See the full case study at Te Papa Venues: increasing enquiries with better content.
Commonsense sell organic and fair trade products through their website. They needed accurate ecommerce analytics tracking, and wanted a dashboard that would give them a clear view of customer needs and sales performance. We set them up with ecommerce tracking and created a dashboard for them:
See the full case study at Ecommerce analytics with Commonsense.
Radio New Zealand wanted to see which stories are popular across all their digital channels, including their website, Facebook and Twitter. And they want to understand why, in order to create more popular content.
The dashboards show changes in:
- traffic volume over time
- traffic sources and devices
- which stories are performing well through different channels
- what their users are looking for in on-site searches
Producers review the dashboards weekly to understand how their content is performing. They’ve already created popular new content and found useful insights, such as the fact that different content is popular with the social audience compared to the Google audience, and that old content gets loads of social traffic when interest is renewed by news events.
See the full case study at Audience data with Google Analytics.
Kaynemaile sell architectural mesh products for building interiors and exteriors. They were expanding into new markets, and wanted to make sure their Google presence and website were ready for world domination. I helped them increase their Google reach, and make the most of interest from all the international awards they’ve been winning (awards are the best SEO technique).
Website results four months after changes:
- users doubled
- Google traffic landing straight on product pages increased by 70%
- new product page received over 1K visits
- visits to their Enquiries page increased by 90%
- 180% increase in traffic from the US
- 300% increase in traffic from social channels
Air New Zealand
Victoria University of Wellington
Dowse art museum
Te Puni Kōkiri
Community Comms Collective
Radio New Zealand
Element Digital Consulting
Octave Digital Agency
Deparment of Conservation NZ
Ministry for Primary Industries
UK Digital Marketplace