Understanding digital performance is getting harder. People are discovering content through AI tools and social platforms that often never reach your website. In this talk, recorded for the Wellington Content Strategy Meetup, I look at how we can get clues about our AI visibility with… Read More »Video: AI & content performance analytics
https://www.youtube.com/watch?v=cTy_gxlJQSI Tohu Whenua wanted our help to connect with the widest audience possible through their digital content. We created a recommendation report showing how they could optimise content without making huge changes to the website. Tohu Whenua Tohu Whenua allows people to visit Aotearoa history… Read More »Case study: Tohu Whenua content optimisation
https://www.youtube.com/watch?v=wAZ8oIheySo This video shows a quick and easy way to see whether the rollout of Google AI Overviews has affected your traffic. Or read on for the steps in full. You can’t measure Google AI Overview traffic precisely, but you can see which searches have… Read More »How to see traffic drops from Google AI overviews
Do you want to get past data confusion and vanity metrics, and let your data tell a meaningful story? More of us are turning to dashboards for a clear picture of our online performance. It takes too long to grapple with the puzzle-box GA4 interface, and dashboards provide a clear… Read More »Create a dashboard that tells a story
https://youtu.be/VDzSQ0WNBoU I used GA4 data and ChatGPT-4 to measurably improve my website content. I uploaded my page-level GA4 data into ChatGPT-4, and used deep research to find gaps and unanswered questions in my content about GA4 training for government teams. It blew my mind. What impressed me… Read More »AI + GA4 for content improvements
We offer GA4 training for teams Te Papa has offered mobile guides, such as multilingual audio guides to their visitors since soon after opening in 1998. Te Papa have recently built a new web app which can be used on visitor’s own phones and tablets… Read More »GA4 case study: Te Papa mobile guides
Here’s how MBIE (Ministry of Business, Innovation and Employment) and Lanalytics worked together to deliver GA4 training to 20 of their people, including performance insights from their Building Performance website that we uncovered in the sessions. Pamela Minnoch and the team have been brilliant to work… Read More »MBIE GA4 training
Do you scrabble to come up with data that gives you a complete view of your digital performance? Are different parts of your organisation using data differently, leading to confusion, conflict and distrust? Do you struggle to compare performance across different areas of your digital… Read More »Build a data culture
In 2016 Te Papa wanted to increase the reach and engagement of their Matariki content. Eight years on, and traffic to this content has increased from 27K sessions (UA data) to 168K sessions (GA4 data)*. In 2015 their Matariki content had received 22K visits (UA… Read More »Te Papa Matariki content: 8 years on
Here’s a case study on how we helped a company use GA4 data to understand their marketing performance. Reveal uses world-first technology to identify pipes and infrastructure located underground, like a subsurface x-ray. They rely on paid advertising, primarily through LinkedIn and Google AdWords to promote content… Read More »Reveal: GA4 marketing case study