Blog

Hold a website goals workshop

We’re likely to return to a different digital landscape when we emerge from our lockdown bubbles. Audience demand may have changed, marketing budgets may be reduced and many other possibilities may have emerged. Out of this change comes opportunity, and a chance to make the… Read More »Hold a website goals workshop

How to SEO your content

How do you get more Google traffic? Take the words that people are searching for, and put them in your titles and URLs. In this post we’ll go through a case study from the Ministry for Primary Industries (MPI) where we increased Google traffic with… Read More »How to SEO your content

Should you buy Adwords?

Approach Adwords with care Clients often come to me feeling frustrated that they’re throwing money into an Adwords black hole – they have no idea whether their spend is resulting in value to their business. They’ve often seen performance data showing that they’re getting good… Read More »Should you buy Adwords?

SEO is content

Content is everything. That’s the main learning from the excellent book SEO for Growth which explains how to get more Google traffic to your website, in plain English. The authors even claim that content marketing experts are surpassing SEO experts in this field, which should give… Read More »SEO is content