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Increase your website conversions

It can be difficult to get meaningful success from your digital marketing. Adwords, social media, SEO and newsletter marketing can be time-consuming and expensive, and the ‘success’ claimed by different platforms and marketing agencies often consists of empty numbers. The key is to focus on… Read More »Increase your website conversions

Hold a website goals workshop

We’re likely to return to a different digital landscape when we emerge from our lockdown bubbles. Audience demand may have changed, marketing budgets may be reduced and many other possibilities may have emerged. Out of this change comes opportunity, and a chance to make the… Read More »Hold a website goals workshop

How to SEO your content

How do you get more Google traffic? Take the words that people are searching for, and put them in your titles and URLs. In this post we’ll go through a case study from the Ministry for Primary Industries (MPI) where we increased Google traffic with… Read More »How to SEO your content

Should you buy Adwords?

Approach Adwords with care Clients often come to me feeling frustrated that they’re throwing money into an Adwords black hole – they have no idea whether their spend is resulting in value to their business. They’ve often seen performance data showing that they’re getting good… Read More »Should you buy Adwords?