See user journeys through your website pages with the GA4 Path Exploration report. In this video I’ll show you a case study using the GA4 demo account with real life data from the Google Merchandise Shop.
Who will find the Path Exploration report useful?
- Content designers who want to see how their pages are performing – what links people click on in content and related links.
- Designers who want to see how the IA is working – what are people clicking on in the global navigation, and in-page design elements like buttons.
- Anyone with an interest in the user journeys through their pages! Find the steps leading up to your key conversion pages – see which product pages people visited before the shopping cart, or which pages people visited before your contact page.
How to access the Path Exploration report
To access the Path Exploration report and set it up to view page paths:
- Log in into your GA4 account.
- Go to the Explore section in the left-hand navigation.
- Start a blank Exploration.
- In the ‘Technique’ dropdown list, choose ‘Pathway Exploration’.
- Click ‘Start again’ in the top right corner.
- Select ‘Starting point’ or ‘Ending point’, choose ‘Page title’ from the options, then find the page you are interested in from the list that appears.