Blog

Should you buy Adwords?

Approach Adwords with care Clients often come to me feeling frustrated that they’re throwing money into an Adwords black hole – they have no idea whether their spend is resulting in value to their business. They’ve often seen performance data showing that they’re getting good… Read More »Should you buy Adwords?

SEO is content

Content is everything. That’s the main learning from the excellent book SEO for Growth which explains how to get more Google traffic to your website, in plain English. The authors even claim that content marketing experts are surpassing SEO experts in this field, which should give… Read More »SEO is content

BNZ analytics training

I recently held website analytics training with some of the BNZ Digital team. They were awesome – they have an open and supportive culture and everyone got involved, discussing ideas about their customers and testing them with data. They mostly worked on website content, but… Read More »BNZ analytics training

Website performance dashboards

Website performance dashboards can be brilliant. They can act as a living mirror for your team, reflecting successes and challenges to address. They can prove the value of your work to clients and higher-ups in an easily digestible way. And they can reveal what your… Read More »Website performance dashboards