Blog

BNZ analytics training

I recently held website analytics training with some of the BNZ Digital team. They were awesome – they have an open and supportive culture and everyone got involved, discussing ideas about their customers and testing them with data. They mostly worked on website content, but… Read More »BNZ analytics training

Website performance dashboards

Website performance dashboards can be brilliant. They can act as a living mirror for your team, reflecting successes and challenges to address. They can prove the value of your work to clients and higher-ups in an easily digestible way. And they can reveal what your… Read More »Website performance dashboards

Govt.nz – making marriage easier

We’ve recently brought births, deaths and marriages content on to Govt.nz and turned off this content on the Internal Affairs site. It’s a huge leap in terms of giving people government information on one site rather than spreading it across hundreds of agency sites, and reducing the… Read More »Govt.nz – making marriage easier

InfoQ interview on content performance

Interview with Shane Hastle from InfoQ about infusing analytics into digital teams. Amongst the slightly odd ramblings are a few of my favourite things, like starting with brown paper! See post on InfoQ site – Using analytics to influence content design