About

We believe in data that everyone can use to get meaningful results for their website and marketing.

We take the frustration out of data and get it working for you, with audience trends and actionable insights.

You have unique needs, and we provide customised data solutions to meet them. We bring you along for the journey so that you can own your own performance.

We are a New Zealand all-of-government Marketplace approved supplier for data analytics and SEO, and user insight.

Our approach

Getting on top of your data can feel quite overwhelming. Data tools can be unintuitive (or just plain frustrating!), and without experience it’s hard to know where the value lies.

You don’t need to be an analyst to get the best out of your data, you just need a bit of targeted support.

There’s no cookie cutter approach here. Together we work out what you need. Then we give you the tools and training to track your performance, make data-led decisions and drive meaningful success.

We offer expert GA4 setup capability, GA4 training, data insights and dashboard creation. We don’t do marketing, so we give an unbiased view on your performance.

Clients and partners

Content design and strategy

People-driven digital experiences

Creative strategy and web development

Lana Gibson

Lanalytics is run by me, Lana Gibson. I’m passionate about helping everyone get the most out of data.

I’ve worked with teams in the United Kingdom, Europe and New Zealand and I know how to get results. Data cultures are built with dashboards, targeted training and actionable insights that can be used by everyone, not shelved in the ‘too-hard’ basket.

It’s not user stupidity, but design failure that causes many users to get frustrated online. Good design is driven by data.

I speak at events and blog, sharing case studies on how to use data to improve the user experience, and make peoples’ lives that little bit easier.

I started out writing content, and became fascinated about the user experience after someone got angry trying to understand my content in user research testing. I was intrigued by the force of emotion people experience in front of their screens. It also made me wonder – are people finding the content they need, and are they finding it useful?

I started my journey with data at GOV.UK in 2011. I felt real purpose helping teams there use Google Analytics and SEO data to improve digital content and services for the public. I’m still driven to help people have good online experiences, and make their lives a little bit easier.

Super Efficient

We are agile and responsive - tell us your goals and deadlines and we'll get you where you need to go.

Deeply Commited

We blog and speak at events to share our knowledge, we value our community.

Highly Skilled

We only work with the best specialists, because we care about meaningful work and measurable results.

Working with Lana has transformed our marketing team to be more data driven, helping us to better understand our users and develop a pipeline of data-informed opportunities.

Andrew Underwood

Product Marketing - Silverstripe