Lanalytics is run by me, Lana Gibson. I’m passionate about helping everyone get the most out of data.
I’ve worked with teams in the United Kingdom, Europe and New Zealand and I know how to get results. Data cultures are built with dashboards, targeted training and actionable insights that can be used by everyone, not shelved in the ‘too-hard’ basket.
It’s not user stupidity, but design failure that causes many users to get frustrated online. Good design is driven by data.
I speak at events and blog, sharing case studies on how to use data to improve the user experience, and make peoples’ lives that little bit easier.
I started out writing content, and became fascinated about the user experience after someone got angry trying to understand my content in user research testing. I was intrigued by the force of emotion people experience in front of their screens. It also made me wonder – are people finding the content they need, and are they finding it useful?
I started my journey with data at GOV.UK in 2011. I felt real purpose helping teams there use Google Analytics and SEO data to improve digital content and services for the public. I’m still driven to help people have good online experiences, and make their lives a little bit easier.