If you find it tricky to get useful insights out of Google Analytics, here’s a how-to guide on my favourite technique. Advanced Segments allow you to track the people you’re interested in – those who visit certain pages, arrive by social channels, contact you or… Read More »How to segment your audience with Google Analytics
RNZ (Radio New Zealand) is New Zealand’s state-funded broadcaster. Forget the fusty pulled-up-socks-and-shorts vibe you might get when you think of public radio, RNZ delivers thought-provoking journalism and storytelling online and on air, and plays good music. As an avid listener I was stoked when… Read More »Website performance dashboards for Radio NZ
I’m giving a free talk on Thursday 20th July, 5.30pm at the Reserve Bank of NZ in Wellington. You can register for the talk on Eventbrite – come along! It’s about how to make your website successful using analytics and SEO, and I’ll give practical tips and… Read More »Wellington talk: analytics for successful websites
It’s crucial to use Google Analytics (GA) to understand your audience and improve your website. If you’re not using data to track your performance you’re in the dark, and are likely to be wasting resources on things that aren’t working. This post covers what Google… Read More »Get started with Google Analytics
I’m doing a talk at the UX New Zealand conference on 12 – 14 October with my good friend @ruthbhendry. Here’s a guest post I did for the conference about building up an idea of the Te Papa museum’s audience over time using both personas… Read More »Understanding a museum audience’s digital audience
Matariki is the celebration of the Māori New Year. It’s a time when people come together to remember their ancestors, share food, sing, tell stories, and play music. Te Papa is New Zealand’s national museum, and hosts an annual Matariki Festival. With data the Te… Read More »Data: helping people celebrate Matariki
We’ve recently brought births, deaths and marriages content on to Govt.nz and turned off this content on the Internal Affairs site. It’s a huge leap in terms of giving people government information on one site rather than spreading it across hundreds of agency sites, and reducing the… Read More »Govt.nz – making marriage easier
Interview with Shane Hastle from InfoQ about infusing analytics into digital teams. Amongst the slightly odd ramblings are a few of my favourite things, like starting with brown paper! See post on InfoQ site – Using analytics to influence content design
We combined front line call centre insight with website analytics to understand the most important challenges people had interacting with the NZ government when getting married. In the discovery phase for moving births, deaths and marriages content from the Department of Internal Affairs site to Govt.nz we got… Read More »Call data + analytics = marriage made in heaven