measurable online success
Content is everything. That’s the main learning from the excellent book SEO for Growth which explains how to get more Google traffic to your website, in plain English. The authors even claim that content marketing experts are surpassing SEO experts in this field, which should give you pause for thought about where to invest your digital … Continue reading SEO is content
RNZ (Radio New Zealand) is New Zealand’s state-funded broadcaster. Forget the fusty pulled-up-socks-and-shorts vibe you might get when you think of public radio, RNZ delivers thought-provoking journalism and storytelling online and on air, and plays good music. As an avid listener I was stoked when their Digital Product and Audience team wanted some help to … Continue reading Website performance dashboards for Radio NZ
A feedback loop is a simple concept, but it's hard to set up in a way that leads to service improvement. I helped the Digital Marketplace team at GDS use most insightful data to ensure they can improve their services and platform. See post on the Digital Marketplace blog - Establishing the feedback loop for the Digital Marketplace
People often take sides regarding the effectiveness of qualitative insight like user research, vs quantitative data such as analytics for finding user needs. But they’re natural partners, and by combining them you can overcome the inherent limitations in each. User researcher Charlotte Clancy and I combined the two disciplines, resulting in measurable improvements to GOV.UK … Continue reading User research + analytics = brilliant content
Dashboards are often impressively useless, as Paul Cothenet explains very well in his post The law of shitty dashboards. I created the dashboard below with designer Stephen McCarthy to track a GOV.UK project. I've gone into more detail about the different elements below, but the most un-useless bit was the definitely the Performance element, particularly the part that … Continue reading Dashboard for GOV.UK transition project
I used to write Google Analytics reports on post-it notes so my team could stick them on their laptops as a reminder of how to get content insights. Bit messy: @markhurrell designed these awesome stickers to make them easier to read, less obtrusive, and less likely to fall off:
Published 3 June 2014 How to overcome data-fear and boredom, and get everyone in your organisation to use analytics effectively. Without spending too long on it. See post on Sarah J Richards' blog - Analytics for content designers
