Redesigning your website is a daunting task. You’ll have your major pain points that everyone knows about, and you might have some idea about how to fix them. But to improve your site for everyone you need a holistic view on performance. If you break… Read More »User data for website redesigns
It can be difficult to get meaningful success from your digital marketing. Adwords, social media, SEO and newsletter marketing can be time-consuming and expensive, and the ‘success’ claimed by different platforms and marketing agencies often consists of empty numbers. The key is to focus on… Read More »Increase your website conversions
Whether you want to attract more Google traffic, connect better with your audience, or increase conversions like sales and enquiries, SEO and analytics insights can help. Data will help you make the most of your website. It can be hard to know where to start,… Read More »Getting started: SEO and Google Analytics
Interview with Springload Content Director – Ruth Hendry. It can be difficult to get buy-in for valuable content work, and Ruth knows this challenge well. She’s the Content Director for a large digital agency, so we wanted to find out how she communicates the value… Read More »How to get buy-in for content work
We’re likely to return to a different digital landscape when we emerge from our lockdown bubbles. Audience demand may have changed, marketing budgets may be reduced and many other possibilities may have emerged. Out of this change comes opportunity, and a chance to make the… Read More »Hold a website goals workshop
Content is often a low priority on the digital food chain, but user-focussed content is a crucial part of successful digital products. You can have all the functionality in the world, but if users can’t understand how to use your services your product will fail!… Read More »Google Analytics for content designers
I’ve written another blog post for Silverstripe about Investigating trends in Google Analytics. I reveal all my analytics secrets and provide benchmarks from ten (mostly government) sites for: home page bounce rates mobile use site-search use You’ll find out how to read them against your own… Read More »Google Analytics benchmarks with Silverstripe