I created an analytics course for people in government departments and agencies. It’s designed to build a data culture for GOV.UK so that content decisions are informed by user data, not assumptions. See post on GDS blog – Helping government find user needs with analytics
I used to write Google Analytics reports on post-it notes so my team could stick them on their laptops as a reminder of how to get content insights. Bit messy. @markhurrell designed these awesome stickers to make them easier to read, less obtrusive, and less… Read More »Google Analytics stickers
Published 3 February 2014 I found metrics that measure whether we’re fulfilling our original GOV.UK goals. We turned them into content dashboards that everyone can use to find out what pages need to be improved. See post on GDS blog – GOV.UK page performance: are we fulfilling our content… Read More »GOV.UK page performance
Published 9 December 2013 We looked at what people were searching for on popular GOV.UK pages, and included it in content. Searches on these pages dropped significantly, including a 5K drop in searches on our car tax page. See post on GDS blog – The search… Read More »The search is over… almost!
Published 1 August 2013 High-level performance indicators don’t always reflect the true user experience. People were bouncing off a popular student finance page, but further analysis showed that people were still getting what they needed. See post on Inside GOV.UK blog – When first impressions can… Read More »When first impressions from analytics can be deceptive
Published 26 July 2013 GOVT.NZ used GOV.UK’s front-end code for their beta site, and got lots of insight and resources from our team. I visited them a couple of times, and found people who could help them out. See post on GDS blog – Working with GOVT.NZ
Published 9 July 2013 Universal Credit case study showing how we confirmed a hunch that people were going to the wrong page from Google, and used analytics to improve the user journey. Includes (long!) step-by-step PDF guide. See post on Inside GOV.UK blog – How to… Read More »How to use analytics to test a hypothesis
Published 22 November 2013 Analysis that shows our URL re-direction strategy worked, by transferring external search engine traffic from Directgov and Business Link to GOV.UK when we went live. See post on GDS blog – Search performance on launch: comparing GOV.UK with Directgov
Published 3 October 2012 Google’s algorithm get’s increasingly smarter at identifying good content – how we’re ensuring that GOV.UK performs well in search results. See post on GDS blog – SEO for GOV.UK
Published 10 July 2012 How we find out what people are searching for in Google with tools like Google Adwords, SEMrush and Google Trends at GOV.UK, and use the insight to prevent misleading sites coming above GOV.UK in external search results. See post on GDS blog – The… Read More »The SEO war – fighting the good fight in search