![](https://jcianfrone.com/lanatest/wp-content/uploads/2014/08/Screen-Shot-2020-04-03-at-12.40.48-PM.png)
Published 22 November 2013
Analysis that shows our URL re-direction strategy worked, by transferring external search engine traffic from Directgov and Business Link to GOV.UK when we went live.
See post on GDS blog – Search performance on launch: comparing GOV.UK with Directgov