Te Papa Matariki content: 8 years on
In 2016 Te Papa wanted to increase the reach and engagement of their Matariki content. Eight years on, and traffic to this content has increased from 27K sessions (UA data) to 168K sessions (GA4 data)*. In 2015 their Matariki content had received 22K visits (UA… Read More »Te Papa Matariki content: 8 years on