If you have an ecommerce website you need data you can trust, so that you can understand your audience and increase your sales. If you’ve tried to track sales data with Google Analytics (GA) you may have found that it’s not a simple task. Commonsense… Read More »Ecommerce analytics with Commonsense
Do we need a new website? Te Papa Venues came to me in mid-2017 wondering if they needed to create a new website to achieve their performance goals. Their content lives on the main museum website which is designed to help people visit the museum… Read More »Te Papa venues: increasing enquiries with better content
RNZ wanted to understand their growing website audience. They had lots of insight into their offline (radio-listening) audience, but with data we discovered that the website audience are completely different. We uncovered a young, news-hungry, mobile-first audience who use the RNZ site in a surprising… Read More »RNZ audience tracking with Google Analytics
Approach Adwords with care Clients often come to me feeling frustrated that they’re throwing money into an Adwords black hole – they have no idea whether their spend is resulting in value to their business. They’ve often seen performance data showing that they’re getting good… Read More »Should you buy Adwords?
RNZ (Radio New Zealand) is New Zealand’s state-funded broadcaster. Forget the fusty pulled-up-socks-and-shorts vibe you might get when you think of public radio, RNZ delivers thought-provoking journalism and storytelling online and on air, and plays good music. As an avid listener I was stoked when… Read More »Website performance dashboards for Radio NZ
Recently I held a hands-on analytics meetup with Silverstripe. They’re a cool Wellington company who create open source platforms, and are building an international digital community. We used free online tools to see what people are searching for in Google, and created advanced segments in… Read More »Busting analytics myths with Silverstripe
Website performance dashboards can be brilliant. They can act as a living mirror for your team, reflecting successes and challenges to address. They can prove the value of your work to clients and higher-ups in an easily digestible way. And they can reveal what your… Read More »Website performance dashboards
I spoke at the AgileNZ conference about helping out the GOV.UK team understand how the site was performing in Wellington in Sept 2015. Here’s an interview from the conference: [youtube https://www.youtube.com/watch?v=Uf-Ml-yWqW8&w=560&h=315]
Dashboards are often impressively useless, as Paul Cothenet explains very well in his post The law of shitty dashboards. I created the dashboard below with designer Stephen McCarthy to track a GOV.UK project. I’ve gone into more detail about the different elements below, but the most… Read More »Dashboard for GOV.UK transition project
Published 3 February 2014 I found metrics that measure whether we’re fulfilling our original GOV.UK goals. We turned them into content dashboards that everyone can use to find out what pages need to be improved. See post on GDS blog – GOV.UK page performance: are we fulfilling our content… Read More »GOV.UK page performance