If you find it tricky to get useful insights out of Google Analytics, here’s a how-to guide on my favourite technique. Advanced Segments allow you to track the people you’re interested in - those who visit certain pages, arrive by social channels, contact you or buy from you. Different people want different things from you, … Continue reading How to segment your audience with Google Analytics
Commonsense ecommerce dashboard If you have an ecommerce website you need data you can trust, so that you can understand your audience and increase your sales. If you've tried to track sales data with Google Analytics (GA) you may have found that it’s not a simple task. Commonsense are a family business selling organic, sustainable … Continue reading Ecommerce analytics with Commonsense
Do we need a new website? Te Papa Venues came to me in mid-2017 wondering if they needed to create a new website to achieve their performance goals. Their content lives on the main museum website which is designed to help people visit the museum and explore online collections, not promote commercial venue spaces. The … Continue reading Te Papa venues: increasing enquiries with better content
RNZ wanted to understand their growing website audience. They had lots of insight into their offline (radio-listening) audience, but with data we discovered that the website audience are completely different. We uncovered a young, news-hungry, mobile-first audience who use the RNZ site in a surprising way. RNZ are changing their digital approach in response to … Continue reading RNZ audience tracking with Google Analytics
Approach Adwords with care Clients often come to me feeling frustrated that they’re throwing money into an Adwords black hole - they have no idea whether their spend is resulting in value to their business. They’ve often seen performance data showing that they’re getting good visibility in search results and clicks onto their website, but … Continue reading Should you buy Adwords?
Content is often a low priority on the digital food chain, but user-focussed content is a crucial part of successful digital products. You can have all the functionality in the world, but if users can’t understand how to use your services your product will fail! Sara Greig is an awesome content designer who creates content … Continue reading Google Analytics for content designers
I've written another blog post for Silverstripe about Investigating trends in Google Analytics. I reveal all my analytics secrets and provide benchmarks from ten (mostly government) sites for: home page bounce rates mobile use site-search use You'll find out how to read them against your own site performance to understand your audience, diagnose any problems and … Continue reading Google Analytics benchmarks with Silverstripe