How do you get more Google traffic? Take the words that people are searching for, and put them in your titles and URLs. In this post we’ll go through a case study from the Ministry for Primary Industries (MPI) where we increased Google traffic with… Read More »How to SEO your content
Content is everything. That’s the main learning from the excellent book SEO for Growth which explains how to get more Google traffic to your website, in plain English. The authors even claim that content marketing experts are surpassing SEO experts in this field, which should give… Read More »SEO is content
RNZ (Radio New Zealand) is New Zealand’s state-funded broadcaster. Forget the fusty pulled-up-socks-and-shorts vibe you might get when you think of public radio, RNZ delivers thought-provoking journalism and storytelling online and on air, and plays good music. As an avid listener I was stoked when… Read More »Website performance dashboards for Radio NZ
Matariki is the celebration of the Māori New Year. It’s a time when people come together to remember their ancestors, share food, sing, tell stories, and play music. Te Papa is New Zealand’s national museum, and hosts an annual Matariki Festival. With data the Te… Read More »Data: helping people celebrate Matariki
We’ve recently brought births, deaths and marriages content on to Govt.nz and turned off this content on the Internal Affairs site. It’s a huge leap in terms of giving people government information on one site rather than spreading it across hundreds of agency sites, and reducing the… Read More »Govt.nz – making marriage easier
We combined front line call centre insight with website analytics to understand the most important challenges people had interacting with the NZ government when getting married. In the discovery phase for moving births, deaths and marriages content from the Department of Internal Affairs site to Govt.nz we got… Read More »Call data + analytics = marriage made in heaven
I’ve just completed seven rounds of training to help New Zealand government digital teams use data to improve agency websites. It’s designed to help define user needs with analytics. Of the 50 people from 15 agencies trained, 38 completed surveys which provides great user insight for… Read More »User insight from user insight training
I created an analytics course for people in government departments and agencies. It’s designed to build a data culture for GOV.UK so that content decisions are informed by user data, not assumptions. See post on GDS blog – Helping government find user needs with analytics
Published 1 August 2013 High-level performance indicators don’t always reflect the true user experience. People were bouncing off a popular student finance page, but further analysis showed that people were still getting what they needed. See post on Inside GOV.UK blog – When first impressions can… Read More »When first impressions from analytics can be deceptive
Published 9 July 2013 Universal Credit case study showing how we confirmed a hunch that people were going to the wrong page from Google, and used analytics to improve the user journey. Includes (long!) step-by-step PDF guide. See post on Inside GOV.UK blog – How to… Read More »How to use analytics to test a hypothesis