I’ve written another blog post for Silverstripe about Investigating trends in Google Analytics. I reveal all my analytics secrets and provide benchmarks from ten (mostly government) sites for:
- home page bounce rates
- mobile use
- site-search use
You’ll find out how to read them against your own site performance to understand your audience, diagnose any problems and improve your site. Or at the very least it’s a starting point for you to interpret the vast, confusing world of Google Analytics!
See the full story on the Silverstripe blog – Trends to investigate in Google Analytics.