Do you know how your website is performing?
Our beginner-to-intermediate training is designed to demystify GA4, and help you find the performance insights you need without drowning you in technical setup information.
Open group training
Anyone can join our group online training, and explore real-world scenarios using the Google Demo GA4 account. Lana will hold training in real time, and you’ll use the demo account to follow along and find answers to test questions. There will also be time for you to ask questions yourselves.
Cost: $480 + GST per person.
Duration: The course is 5 hours in total, split into two sessions of 2.5 hours, across two mornings.
We will book training dates when we get enough interest, so please get in touch if you’d like to join.
Customised training for teams
We offer team sessions tailored to your specific needs, using data from your own gA4 account for hands-on learning. Upskill your team, and get everyone on the same page for consistent tracking.
Get in touch with us and we can work together to find out your requirements – we have a survey to send to your team to understand their needs.
The cost for customised training will depend on your requirements, and we can work to fit in with your budget.
Who is our GA4 training for?
Anyone who wants to use GA4 data to guide their decisions and understand the performance of their website and marketing. You’ll come away with a good knowledge of GA4.
If you’re a beginner or you had a good knowledge of the last version of Google Analytics (Universal Analytics), but struggle to use GA4, this course is for you.
What you’ll learn
At the end of the training you’ll be able to answer these questions about your site:
- Where is my traffic coming from? Are these traffic channels generating meaningful engagement?
- What marketing campaigns are driving the most engagement?
- What are my top pages and content sections, and are people engaging with them in a meaningful way?
- What are the user journeys to and from the pages I’m interested in? What journeys lead to key interactions?
- What context does my audience operate in? What devices are they using? Where are they based?
- How do different audiences interact differently with my website? For example do mobile and desktop users use the site differently?
We’ll also give you a quick rundown of the key difference between the old Universal Analytics and GA4, and some great new GA4 features to gain insight into your users and performance.
Location
The course is live online. We’re also happy to discuss holding training for teams in-person. Get in touch and we can come to you!
Length
The course is a total of 5 hours, split into two 2.5-hour sessions. This is to help you absorb the information and avoid data overload.
About your instructor
Lana Gibson has trained many teams in the United Kingdom, Europe and New Zealand. She’s used Google Analytics for more than a decade and know where the value lies, and how to extract the data and use to improve things.
Course feedback
“It blew my mind to see the potential of GA4”
Jess Malloy, Service Designer
“It has been so helpful and has demystified GA4 more than I’d hoped!”
Judith Cahill, Content Designer
“It just brought so much more colour to the data, not only how to find it but what it might mean.”
Hannah Hilliam, Content Marketer
“I was a bit nervous before the workshop, as I used to find data intimidating. But I didn’t feel that way during or after the sessions. I really appreciated the way you explained things and guided us through the data. It was clear and easy to follow.”
Marketing Advisor
Training example: BNZ case study
The Digital Manager for BNZ wanted to give her team the skills to:
- Find out what BNZ customers want.
- Back their content and design decisions with evidence.
- Show the value of their work with measurable improvements.
The team found valuable insights about their content in the session, and learned techniques to monitor performance.
Full case study: BNZ analytics training.