Dashboards – share your success and monitor performance.
Dashboards can be a great way to manage your online performance. They show your website and marketing performance data in a clear and simple view. They show the value of your work to your wider organisation.
We pull in data from Google Analytics and Google Search Console to show your Google search and website performance. We can also pull in other data sources such as social media, sales and enquiry data to give you a holistic picture of your online performance.
Dashboard setup package
1. We hold a workshop to understand your online goals.
2. We set up custom tracking in GA4 and work out the best way to pull in data from other platforms. Or we can support your developer to do this.
3. We create an automated dashboard in Google Data Studio, giving a clear view of your website and marketing performance.
4. We hold a team session to present the dashboard and train the team to use it.
If you’d like to talk more about setting up a dashboard get in touch.
RNZ case study
Radio New Zealand wanted to see which stories are popular across all their digital channels, including their website, Facebook and Twitter. And they want to understand why, in order to create more popular content.
Their new dashboards show changes in:
- traffic volume over time
- traffic sources and devices
- which stories are performing well through different channels
- what their users are looking for in on-site searches
Producers review the dashboards weekly to understand how their content is performing. They’ve already created popular new content and found useful insights, such as the fact that different content is popular with the social audience compared to the Google audience, and that old content gets loads of social traffic when interest is renewed by news events.
Another case study is the Dashboard for GOV.UK transition project.
