Here’s a case study on how we helped a company use GA4 data to understand their marketing performance. Reveal uses world-first technology to identify pipes and infrastructure located underground, like a subsurface x-ray. They rely on paid advertising, primarily through LinkedIn and Google AdWords to promote content… Read More »Reveal: GA4 marketing case study
We’ll lose our GA Universal Analytics data in the beginning of July 2024. This post gives ideas on how to to capture the right UA data for those of you who don’t have unlimited time and budget. It’s written for content-driven sites, if you work… Read More »GA: what UA data should I save?
Here’s a case study on how we helped the team at Te Rua Mahara o te Kāwanatanga Archives New Zealand increase traffic to their content. We used GA Universal Analytics data to identify the best improvement opportunities, and GA4 data to show how their content… Read More »Archives NZ Google case study
https://www.youtube.com/watch?v=BnJ2yUFEPZ8 Here’s a talk I gave about the pros and cons of GA4, for the Wellington Content Strategy Group in late 2023. It covers my first impressions – the tool is changing all the time. If you need help with GA4 please get in touch.… Read More »GA4 pros and cons
See user journeys through your website pages with the GA4 Path Exploration report. In this video I’ll show you a case study using the GA4 demo account with real life data from the Google Merchandise Shop. Find out about our GA4 services, including GA4 training… Read More »GA4 Path Exploration video
By Lana Gibson and Bronwyn Beagle Your Universal Analytics account will stop collecting data in July 2023. You can’t migrate data from your UA account to your new GA4 account, and your UA data will only be available for 6 months afterwards. Setting up your… Read More »GA4 setup checklist
Our GA4 training and support services are now available. Contact us for a friendly chat. We’re here to help you get the most out of GA4, offering a customised service that’s geared to achieve your digital goals and find valuable insights from your data. Get… Read More »GA4 training and support
This post is part 3 of 3, based on a talk I gave at UX New Zealand. Part one and part two of the UX trends in data series are live as well. These are recurring UX trends that will help you to question assumptions… Read More »Top UX trends in data: part three
This post is part 2 of 3, based on a talk I gave at UX New Zealand. Part one and part three of the UX trends in data series are live as well. These are recurring UX trends that will help you to question assumptions about… Read More »Top UX trends in data: part two
This post is part 1 of 3, based on a talk I gave at UX New Zealand. Part two and part three of the UX trends in data series are live as well. Assumptions about how people are using your website can be dangerous. They… Read More »Top UX trends in data: part one