If you find it tricky to get useful insights out of Google Analytics, here’s a how-to guide on my favourite technique. Advanced Segments allow you to track the people you’re interested in – those who visit certain pages, arrive by social channels, contact you or… Read More »How to segment your audience with Google Analytics
How do you get more Google traffic? Take the words that people are searching for, and put them in your titles and URLs. In this post we’ll go through a case study from the Ministry for Primary Industries (MPI) where we increased Google traffic with… Read More »How to SEO your content
Content is everything. That’s the main learning from the excellent book SEO for Growth which explains how to get more Google traffic to your website, in plain English. The authors even claim that content marketing experts are surpassing SEO experts in this field, which should give… Read More »SEO is content
I recently held website analytics training with some of the BNZ Digital team. They were awesome – they have an open and supportive culture and everyone got involved, discussing ideas about their customers and testing them with data. They mostly worked on website content, but… Read More »BNZ analytics training
I’m doing a talk at the UX New Zealand conference on 12 – 14 October with my good friend @ruthbhendry. Here’s a guest post I did for the conference about building up an idea of the Te Papa museum’s audience over time using both personas… Read More »Understanding a museum audience’s digital audience
Matariki is the celebration of the Māori New Year. It’s a time when people come together to remember their ancestors, share food, sing, tell stories, and play music. Te Papa is New Zealand’s national museum, and hosts an annual Matariki Festival. With data the Te… Read More »Data: helping people celebrate Matariki
We’ve recently brought births, deaths and marriages content on to Govt.nz and turned off this content on the Internal Affairs site. It’s a huge leap in terms of giving people government information on one site rather than spreading it across hundreds of agency sites, and reducing the… Read More »Govt.nz – making marriage easier
We combined front line call centre insight with website analytics to understand the most important challenges people had interacting with the NZ government when getting married. In the discovery phase for moving births, deaths and marriages content from the Department of Internal Affairs site to Govt.nz we got… Read More »Call data + analytics = marriage made in heaven
I’ve just completed seven rounds of training to help New Zealand government digital teams use data to improve agency websites. It’s designed to help define user needs with analytics. Of the 50 people from 15 agencies trained, 38 completed surveys which provides great user insight for… Read More »User insight from user insight training
People often take sides regarding the effectiveness of qualitative insight like user research, vs quantitative data such as analytics for finding user needs. But they’re natural partners, and by combining them you can overcome the inherent limitations in each. User researcher Charlotte Clancy and I… Read More »User research + analytics = brilliant content