I’ve written another blog post for Silverstripe about Investigating trends in Google Analytics. I reveal all my analytics secrets and provide benchmarks from ten (mostly government) sites for: home page bounce rates mobile use site-search use You’ll find out how to read them against your own… Read More »Google Analytics benchmarks with Silverstripe
RNZ (Radio New Zealand) is New Zealand’s state-funded broadcaster. Forget the fusty pulled-up-socks-and-shorts vibe you might get when you think of public radio, RNZ delivers thought-provoking journalism and storytelling online and on air, and plays good music. As an avid listener I was stoked when… Read More »Website performance dashboards for Radio NZ
Recently I held a hands-on analytics meetup with Silverstripe. They’re a cool Wellington company who create open source platforms, and are building an international digital community. We used free online tools to see what people are searching for in Google, and created advanced segments in… Read More »Busting analytics myths with Silverstripe
I recently held website analytics training with some of the BNZ Digital team. They were awesome – they have an open and supportive culture and everyone got involved, discussing ideas about their customers and testing them with data. They mostly worked on website content, but… Read More »BNZ analytics training
I’m giving a free talk on Thursday 20th July, 5.30pm at the Reserve Bank of NZ in Wellington. You can register for the talk on Eventbrite – come along! It’s about how to make your website successful using analytics and SEO, and I’ll give practical tips and… Read More »Wellington talk: analytics for successful websites
Website performance dashboards can be brilliant. They can act as a living mirror for your team, reflecting successes and challenges to address. They can prove the value of your work to clients and higher-ups in an easily digestible way. And they can reveal what your… Read More »Website performance dashboards
It’s crucial to use Google Analytics (GA) to understand your audience and improve your website. If you’re not using data to track your performance you’re in the dark, and are likely to be wasting resources on things that aren’t working. This post covers what Google… Read More »Get started with Google Analytics
I’m doing a talk at the UX New Zealand conference on 12 – 14 October with my good friend @ruthbhendry. Here’s a guest post I did for the conference about building up an idea of the Te Papa museum’s audience over time using both personas… Read More »Understanding a museum audience’s digital audience
Matariki is the celebration of the Māori New Year. It’s a time when people come together to remember their ancestors, share food, sing, tell stories, and play music. Te Papa is New Zealand’s national museum, and hosts an annual Matariki Festival. With data the Te… Read More »Data: helping people celebrate Matariki
We’ve recently brought births, deaths and marriages content on to Govt.nz and turned off this content on the Internal Affairs site. It’s a huge leap in terms of giving people government information on one site rather than spreading it across hundreds of agency sites, and reducing the… Read More »Govt.nz – making marriage easier