Published 9 July 2013 Universal Credit case study showing how we confirmed a hunch that people were going to the wrong page from Google, and used analytics to improve the user journey. Includes (long!) step-by-step PDF guide. See post on Inside GOV.UK blog – How to… Read More »How to use analytics to test a hypothesis
Published 22 November 2013 Analysis that shows our URL re-direction strategy worked, by transferring external search engine traffic from Directgov and Business Link to GOV.UK when we went live. See post on GDS blog – Search performance on launch: comparing GOV.UK with Directgov
Published 3 October 2012 Google’s algorithm get’s increasingly smarter at identifying good content – how we’re ensuring that GOV.UK performs well in search results. See post on GDS blog – SEO for GOV.UK
Published 10 July 2012 How we find out what people are searching for in Google with tools like Google Adwords, SEMrush and Google Trends at GOV.UK, and use the insight to prevent misleading sites coming above GOV.UK in external search results. See post on GDS blog – The… Read More »The SEO war – fighting the good fight in search