We’ve recently brought births, deaths and marriages content on to Govt.nz and turned off this content on the Internal Affairs site. It’s a huge leap in terms of giving people government information on one site rather than spreading it across hundreds of agency sites, and reducing the… Read More »Govt.nz – making marriage easier
Interview with Shane Hastle from InfoQ about infusing analytics into digital teams. Amongst the slightly odd ramblings are a few of my favourite things, like starting with brown paper! See post on InfoQ site – Using analytics to influence content design
I spoke at the AgileNZ conference about helping out the GOV.UK team understand how the site was performing in Wellington in Sept 2015. Here’s an interview from the conference: [youtube https://www.youtube.com/watch?v=Uf-Ml-yWqW8&w=560&h=315]
We combined front line call centre insight with website analytics to understand the most important challenges people had interacting with the NZ government when getting married. In the discovery phase for moving births, deaths and marriages content from the Department of Internal Affairs site to Govt.nz we got… Read More »Call data + analytics = marriage made in heaven
I’ve just completed seven rounds of training to help New Zealand government digital teams use data to improve agency websites. It’s designed to help define user needs with analytics. Of the 50 people from 15 agencies trained, 38 completed surveys which provides great user insight for… Read More »User insight from user insight training
A feedback loop is a simple concept, but it’s hard to set up in a way that leads to service improvement. I helped the Digital Marketplace team at GDS use most insightful data to ensure they can improve their services and platform. See post on the Digital… Read More »Creating a feedback loop for the Digital Marketplace
People often take sides regarding the effectiveness of qualitative insight like user research, vs quantitative data such as analytics for finding user needs. But they’re natural partners, and by combining them you can overcome the inherent limitations in each. User researcher Charlotte Clancy and I… Read More »User research + analytics = brilliant content
Dashboards are often impressively useless, as Paul Cothenet explains very well in his post The law of shitty dashboards. I created the dashboard below with designer Stephen McCarthy to track a GOV.UK project. I’ve gone into more detail about the different elements below, but the most… Read More »Dashboard for GOV.UK transition project
I created an analytics course for people in government departments and agencies. It’s designed to build a data culture for GOV.UK so that content decisions are informed by user data, not assumptions. See post on GDS blog – Helping government find user needs with analytics
I used to write Google Analytics reports on post-it notes so my team could stick them on their laptops as a reminder of how to get content insights. Bit messy. @markhurrell designed these awesome stickers to make them easier to read, less obtrusive, and less… Read More »Google Analytics stickers