https://www.youtube.com/watch?v=BnJ2yUFEPZ8 Here’s a talk I gave about the pros and cons of GA4, for the Wellington Content Strategy Group in late 2023. It covers my first impressions – the tool is changing all the time. If you need help with GA4 please get in touch.… Read More »GA4 pros and cons
See user journeys through your website pages with the GA4 Path Exploration report. In this video I’ll show you a case study using the GA4 demo account with real life data from the Google Merchandise Shop. Find out about our GA4 services, including GA4 training… Read More »GA4 Path Exploration video
By Lana Gibson and Bronwyn Beagle Your Universal Analytics account will stop collecting data in July 2023. You can’t migrate data from your UA account to your new GA4 account, and your UA data will only be available for 6 months afterwards. Setting up your… Read More »GA4 setup checklist
This post is part 3 of 3, based on a talk I gave at UX New Zealand. Part one and part two of the UX trends in data series are live as well. These are recurring UX trends that will help you to question assumptions… Read More »Top UX trends in data: part three
This post is part 2 of 3, based on a talk I gave at UX New Zealand. Part one and part three of the UX trends in data series are live as well. These are recurring UX trends that will help you to question assumptions about… Read More »Top UX trends in data: part two
This post is part 1 of 3, based on a talk I gave at UX New Zealand. Part two and part three of the UX trends in data series are live as well. Assumptions about how people are using your website can be dangerous. They… Read More »Top UX trends in data: part one
The aim of the Pacific Virtual Museum pilot is to “make visible and accessible digitised cultural heritage of the Pacific, for people in and of the Pacific”. The team behind digitalpasifik.org want to allow people to explore cultural artefacts on a range of different websites. This means they have… Read More »Unusual success with DigitalPasifik
Organisations are increasingly using both Māori and English language in their website content. With best-practice SEO we can reach the largest Google audience, and connect with users who are becoming increasingly fluent in te reo. How you use Māori language in your website is a… Read More »Te reo and SEO
Redesigning your website is a daunting task. You’ll have your major pain points that everyone knows about, and you might have some idea about how to fix them. But to improve your site for everyone you need a holistic view on performance. If you break… Read More »User data for website redesigns
It can be difficult to get meaningful success from your digital marketing. Adwords, social media, SEO and newsletter marketing can be time-consuming and expensive, and the ‘success’ claimed by different platforms and marketing agencies often consists of empty numbers. The key is to focus on… Read More »Increase your website conversions