This post is part 2 of 3, based on a talk I gave at UX New Zealand. Part one and part three of the UX trends in data series are live as well. These are recurring UX trends that will help you to question assumptions about… Read More »Top UX trends in data: part two
This post is part 1 of 3, based on a talk I gave at UX New Zealand. Part two and part three of the UX trends in data series are live as well. Assumptions about how people are using your website can be dangerous. They… Read More »Top UX trends in data: part one
The aim of the Pacific Virtual Museum pilot is to “make visible and accessible digitised cultural heritage of the Pacific, for people in and of the Pacific”. The team behind digitalpasifik.org want to allow people to explore cultural artefacts on a range of different websites. This means they have… Read More »Unusual success with DigitalPasifik
Organisations are increasingly using both Māori and English language in their website content. With best-practice SEO we can reach the largest Google audience, and connect with users who are becoming increasingly fluent in te reo. How you use Māori language in your website is a… Read More »Te reo and SEO
Redesigning your website is a daunting task. You’ll have your major pain points that everyone knows about, and you might have some idea about how to fix them. But to improve your site for everyone you need a holistic view on performance. If you break… Read More »User data for website redesigns
It can be difficult to get meaningful success from your digital marketing. Adwords, social media, SEO and newsletter marketing can be time-consuming and expensive, and the ‘success’ claimed by different platforms and marketing agencies often consists of empty numbers. The key is to focus on… Read More »Increase your website conversions
Whether you want to attract more Google traffic, connect better with your audience, or increase conversions like sales and enquiries, SEO and analytics insights can help. Data will help you make the most of your website. It can be hard to know where to start,… Read More »Getting started: SEO and Google Analytics
Interview with Springload Content Director – Ruth Hendry. It can be difficult to get buy-in for valuable content work, and Ruth knows this challenge well. She’s the Content Director for a large digital agency, so we wanted to find out how she communicates the value… Read More »How to get buy-in for content work
We’re likely to return to a different digital landscape when we emerge from our lockdown bubbles. Audience demand may have changed, marketing budgets may be reduced and many other possibilities may have emerged. Out of this change comes opportunity, and a chance to make the… Read More »Hold a website goals workshop
Content is often a low priority on the digital food chain, but user-focussed content is a crucial part of successful digital products. You can have all the functionality in the world, but if users can’t understand how to use your services your product will fail!… Read More »Google Analytics for content designers