Content is everything. That’s the main learning from the excellent book SEO for Growth which explains how to get more Google traffic to your website, in plain English. The authors even claim that content marketing experts are surpassing SEO experts in this field, which should give… Read More »SEO is content
RNZ (Radio New Zealand) is New Zealand’s state-funded broadcaster. Forget the fusty pulled-up-socks-and-shorts vibe you might get when you think of public radio, RNZ delivers thought-provoking journalism and storytelling online and on air, and plays good music. As an avid listener I was stoked when… Read More »Website performance dashboards for Radio NZ
Website performance dashboards can be brilliant. They can act as a living mirror for your team, reflecting successes and challenges to address. They can prove the value of your work to clients and higher-ups in an easily digestible way. And they can reveal what your… Read More »Website performance dashboards
I’m doing a talk at the UX New Zealand conference on 12 – 14 October with my good friend @ruthbhendry. Here’s a guest post I did for the conference about building up an idea of the Te Papa museum’s audience over time using both personas… Read More »Understanding a museum audience’s digital audience
We’ve recently brought births, deaths and marriages content on to Govt.nz and turned off this content on the Internal Affairs site. It’s a huge leap in terms of giving people government information on one site rather than spreading it across hundreds of agency sites, and reducing the… Read More »Govt.nz – making marriage easier
Interview with Shane Hastle from InfoQ about infusing analytics into digital teams. Amongst the slightly odd ramblings are a few of my favourite things, like starting with brown paper! See post on InfoQ site – Using analytics to influence content design
We combined front line call centre insight with website analytics to understand the most important challenges people had interacting with the NZ government when getting married. In the discovery phase for moving births, deaths and marriages content from the Department of Internal Affairs site to Govt.nz we got… Read More »Call data + analytics = marriage made in heaven
A feedback loop is a simple concept, but it’s hard to set up in a way that leads to service improvement. I helped the Digital Marketplace team at GDS use most insightful data to ensure they can improve their services and platform. See post on the Digital… Read More »Creating a feedback loop for the Digital Marketplace
People often take sides regarding the effectiveness of qualitative insight like user research, vs quantitative data such as analytics for finding user needs. But they’re natural partners, and by combining them you can overcome the inherent limitations in each. User researcher Charlotte Clancy and I… Read More »User research + analytics = brilliant content
Dashboards are often impressively useless, as Paul Cothenet explains very well in his post The law of shitty dashboards. I created the dashboard below with designer Stephen McCarthy to track a GOV.UK project. I’ve gone into more detail about the different elements below, but the most… Read More »Dashboard for GOV.UK transition project