If you find it tricky to get useful insights out of Google Analytics, here’s a how-to guide on my favourite technique. Advanced Segments allow you to track the people you’re interested in – those who visit certain pages, arrive by social channels, contact you or… Read More »How to segment your audience with Google Analytics
How do you get more Google traffic? Take the words that people are searching for, and put them in your titles and URLs. In this post we’ll go through a case study from the Ministry for Primary Industries (MPI) where we increased Google traffic with… Read More »How to SEO your content
Content is everything. That’s the main learning from the excellent book SEO for Growth which explains how to get more Google traffic to your website, in plain English. The authors even claim that content marketing experts are surpassing SEO experts in this field, which should give… Read More »SEO is content
I recently held website analytics training with some of the BNZ Digital team. They were awesome – they have an open and supportive culture and everyone got involved, discussing ideas about their customers and testing them with data. They mostly worked on website content, but… Read More »BNZ analytics training
I’m giving a free talk on Thursday 20th July, 5.30pm at the Reserve Bank of NZ in Wellington. You can register for the talk on Eventbrite – come along! It’s about how to make your website successful using analytics and SEO, and I’ll give practical tips and… Read More »Wellington talk: analytics for successful websites
It’s crucial to use Google Analytics (GA) to understand your audience and improve your website. If you’re not using data to track your performance you’re in the dark, and are likely to be wasting resources on things that aren’t working. This post covers what Google… Read More »Get started with Google Analytics
I’ve just completed seven rounds of training to help New Zealand government digital teams use data to improve agency websites. It’s designed to help define user needs with analytics. Of the 50 people from 15 agencies trained, 38 completed surveys which provides great user insight for… Read More »User insight from user insight training
I created an analytics course for people in government departments and agencies. It’s designed to build a data culture for GOV.UK so that content decisions are informed by user data, not assumptions. See post on GDS blog – Helping government find user needs with analytics
I used to write Google Analytics reports on post-it notes so my team could stick them on their laptops as a reminder of how to get content insights. Bit messy. @markhurrell designed these awesome stickers to make them easier to read, less obtrusive, and less… Read More »Google Analytics stickers