Optimise content for AI overviews: workshop and training

AI-generated overviews are changing how people find and consume information. For large, content-driven sites this means fewer clicks, but higher stakes.

Whether you’re responsible for helping people access entitlements or understand key services, this workshop will help you make your content AI-ready without losing the human-centred focus that matters most.

We work with your content and data in the workshops for real-world application. You’ll have hands-on practice with data tools that will help you understand your performance in Google AI overviews, and show user intent.

Details

The session lasts 2.5 hours, and costs $2,200 excluding GST as a limited introductory offer.

It can be held online, or in your NZ-based office.

Who it’s for

Designed for digital teams who want to understand how their content is performing in AI engines, and create content to have the best chance of appearing correctly and completely in AI summaries.

You’ll learn how to:

  • Find the search queries triggering AI summaries using Google Search Console.
  • Spot and reduce risks of outdated or misleading content in summaries.
  • Use Keyword Planner to understand user questions and intent.
  • Structure content for better visibility and accuracy in AI-generated results.
  • Adapt to AI search while staying focussed on real user needs.
Contact us to find out more

“I was a bit nervous before the workshop, as I used to find data intimidating. But I didn’t feel that way during or after the sessions. I really appreciated the way you explained things and guided us through the data. It was clear and easy to follow.”

Marketing Advisor feedback about our GA4 pilot training course.

What you’ll get:

  • 2.5 hour live workshop (online or at your NZ-based office).
  • Slide deck with links to tools and resources.
  • Practical checklist: ‘Optimising content for AI overviews’.
  • Training on Google Search Console and Keyword Planner.
  • Optional: recording for internal use.

More feedback on our pilot GA4 training course

“It blew my mind to see the potential of GA4”

Jess Malloy, Service Designer

“It has been so helpful and has demystified GA4 more than I’d hoped!”

Judith Cahill, Content Designer

“It just brought so much more colour to the data, not only how to find it but what it might mean.”

Hannah Hilliam, Content Marketer