GA4 Training for Digital Teams
Understand your audience. Improve content performance. Make better digital decisions. Show the value of your work.
GA4 can be confusing. Many teams know they should be using GA4 more effectively – but struggle to turn the data into meaningful insights or clear actions.
Lanalytics provides practical GA4 training designed for content, UX and digital teams working in large organisations.
We help teams:
- understand what their data is actually telling them
- identify meaningful engagement signals
- improve content and user experience
- move beyond vanity metrics and confusing reports
- build confidence using GA4 in day-to-day work
Our training is practical, plain-English and grounded in real organisational challenges.
We are an approved supplier for the New Zealand government.
“It just brought so much more colour to the data, not only how to find it but what it might mean.”
Hannah Hilliam, Content Marketer
See our MBIE GA4 training case study.
Course options
| GA4 & Search Console 101 | Practical GA4 course | Tailored training | |
|---|---|---|---|
| Best for | Teams who need to understand what analytics can tell them | Teams who need to confidently use GA4 themselves | Teams with specific analytics, search or measurement priorities |
| Format | Presentation, discussion & examples | Hands-on training using GA4 | Customised modules based on your team’s priorities |
| Duration | 3 hours | 5 hours over two sessions | Flexible |
| Examples | GA4 + Search Console fundamentals | Finding, interpreting & applying your data | AI visibility, content & marketing performance, user journeys |
Course options
GA4 & Search Console 101
Understand it
Best for
Teams who need to understand what analytics can tell them.
Format
Presentation, discussion and real-world examples.
Duration
3 hours
Covers
GA4 and Search Console fundamentals.
Practical GA4 course
Use it
Best for
Teams who need to confidently use GA4 themselves.
Format
Hands-on training using GA4.
Duration
5 hours over two sessions
Covers
Finding, interpreting and applying your own data.
Tailored analytics training
Apply it to your priorities
Best for
Teams with specific analytics, search or measurement priorities.
Format
Customised modules based on your team’s needs.
Duration
Flexible
Examples
AI visibility, content and marketing performance, user journeys and other analytics priorities.
How we work with you
We provide training that’s customised for your team.
We’ll have a chat with you to understand your needs, and we can also send a survey to your team. We use this insight to design a custom training package.
We can work within your budget and provide you with a full proposal, or whatever is needed to meet your procurement needs.
About the training
Who it’s for
Digital teams who want to use analytics to make better decisions about marketing, content, UX and website performance. Ideal for government, content, marketing and communications teams who want practical guidance without the jargon.
If you’re a total beginner, or felt comfortable with Universal Analytics but struggle to use GA4, this course is for you.
Cost
The cost depends on your needs and the number of participants.
Trainer
You’ll be trained by Lana Gibson, who has trained teams in the United Kingdom, Europe and New Zealand from organisations like:
- GOV.UK
- Victoria University of Wellington
- Bank of New Zealand
- Ministry of Business, Innovation and Employment
- Weave Content Strategy and Design
Location
The sessions are held live, and can be held online internationally, or in your New Zealand office. We can pre-record training if time difference is an issue.
See our MBIE GA4 training case study.
Topics we can cover
This training is designed to help your team make data-driven decisions and measurable improvements.
Depending on your team’s needs, topics can include:
- AI visibility
- content performance
- where your traffic is coming from
- marketing performance
- Google search behaviour in Search Console
- how people are engaging with your content
- popular user journeys through your site
- user insights like devices and location
- how to build a picture of your audience using filters
- GA4’s AI features and how to use them
Pilot course feedback
“It blew my mind to see the potential of GA4”
Jess Malloy, Service Designer
“It has been so helpful and has demystified GA4 more than I’d hoped!”
Judith Cahill, Content Designer
“It just brought so much more colour to the data, not only how to find it but what it might mean.”
Hannah Hilliam, Content Marketer
“I was a bit nervous before the workshop, as I used to find data intimidating. But I didn’t feel that way during or after the sessions. I really appreciated the way you explained things and guided us through the data. It was clear and easy to follow.”
Marketing Advisor
