GA4 content performance workshop

Content performance can be tricky to interpret, as there’s no one-size-fits all measure.

We’ll help you use GA4 data to get meaningful insight into your content performance, and answer questions like:

“How is this page performing?”

“What are the key user journeys through our website?”

You’ll see real life examples of how people have monitored and improved their performance from other large, content-driven websites.

You’ll also get a Looker dashboard template you can use to easily measure page performance.

Who it’s for

This workshop is designed for digital and content teams in large organisations.

What you’ll do

  • See real life case studies where teams have successfully monitored and improved their content performance.
  • Understand changes from Universal Analytics to GA4 in practical terms.
  • Interactive session: identify a content area to review, and define key performance measures for that content.
  • Hands-on practice with GA4 content reports – find out what measures matter and look at real examples from your website.
  • Learn how to use the page performance dashboard which comes with the workshop package.
Contact us for more information

What you’ll get

  • Slide deck covering everything from the workshop, with links to case studies and useful resources.
  • Summary of the performance strategy for your chosen content area, including key measures.
  • GA4 content tracking guide: a summary of the reports we’ve covered in training.
  • Page performance dashboard template – you’ll get a Looker Studio dashboard template that you can use for your own dashboards.
  • Option to record the workshop and share it within your organisation.

 

See our MBIE GA4 training case study.

Feedback on our pilot GA4 training course

“It blew my mind to see the potential of GA4”

Jess Malloy, Service Designer

“It has been so helpful and has demystified GA4 more than I’d hoped!”

Judith Cahill, Content Designer

“It just brought so much more colour to the data, not only how to find it but what it might mean.”

Hannah Hilliam, Content Marketer

“I was a bit nervous before the workshop, as I used to find data intimidating. But I didn’t feel that way during or after the sessions. I really appreciated the way you explained things and guided us through the data. It was clear and easy to follow.”

Marketing Advisor