About
Getting clear on what your audience needs – and what your data is actually telling you – has become increasingly complex. Between changing attribution, evolving search behaviour, and growing reporting noise, many organisations struggle to turn digital data into confident decisions.
We help organisations better understand audience behaviour, identify meaningful opportunities, and make more informed digital decisions. Our work combines audience insight, analytics expertise, and practical strategic guidance to help teams prioritise what matters most.
While GA4 and digital measurement are core areas of expertise, our focus goes beyond setup and reporting. We work alongside teams to interpret data in context, uncover patterns and gaps, and support continuous improvement over time.
We are a New Zealand all-of-government Marketplace approved supplier for data analytics and SEO, and user insight.
Lana Gibson – Director, Data Strategist
Lana is a data strategist who helps organisations make sense of their data and use it to improve digital performance. She works with teams to understand their audience, identify opportunities, and turn complex data into clear, actionable insight.
She specialises in GA4 and supports clients to use a broader range of data tools through implementation, dashboards, reporting, and training.
Lana helps large, content-heavy organisations, helping them understand how people engage with their content and services. Her work focuses on improving content performance, user journeys, and digital strategy through a human-centred approach.
Bronwyn Beagle – Senior Digital Analytics Specialist
Bron turns raw data into actionable insight. She implements tracking, builds reporting, and works closely with clients to ensure data aligns with real user needs and business goals.
She has deep expertise in Google Analytics, Google Tag Manager, and Google Search Console. Her work includes GA4 and GTM implementations, dashboard development, and performance analysis.
With a background spanning user research, usability testing, and conversion optimisation, she brings a strong human-centred lens to analytics – helping organisations make sense of their data and improve digital experiences.
Vibhor Jain – Senior Data & Analytics Engineer
Vibhor specialises in data engineering, GA4 and Google Tag Manager. He focuses on building reliable, scalable data solutions and is known for translating complex tracking and data challenges into clear, actionable insights.
With experience working across large international organisations, Vibhor brings a strong perspective on data collection, processing and visualisation. He is particularly skilled in designing clean implementations and resolving complex data issues.
His approach centres on making data accurate, accessible and genuinely useful, enabling teams to confidently improve digital performance.
Ben Keegan – Operations Director
Ben brings over 20 years’ experience delivering major construction, housing, and infrastructure projects for central and local government clients.
He specialises in operational management and complex programme delivery, working across multi-disciplinary teams to keep projects aligned, on track, and well-coordinated.
Ben provides steady project leadership and oversight, ensuring clear communication, effective administration, and consistent reporting throughout the delivery process.
Clients and partners
Content design and strategy
People-driven digital experiences
Creative strategy and web development
Lana Gibson
Lanalytics is run by me, Lana Gibson. I’m passionate about helping everyone get the most out of data.
I’ve worked with teams in the United Kingdom, Europe and New Zealand and I know how to get results. Data cultures are built with dashboards, targeted training and actionable insights that can be used by everyone, not shelved in the ‘too-hard’ basket.
It’s not user stupidity, but design failure that causes many users to get frustrated online. Good design is driven by data.
I speak at events and blog, sharing case studies on how to use data to improve the user experience, and make peoples’ lives that little bit easier.
I started out writing content, and became fascinated about the user experience after someone got angry trying to understand my content in user research testing. I was intrigued by the force of emotion people experience in front of their screens. It also made me wonder – are people finding the content they need, and are they finding it useful?
I started my journey with data at GOV.UK in 2011. I felt real purpose helping teams there use Google Analytics and SEO data to improve digital content and services for the public. Information is power, and I’m still driven to get the right information to the people who need it.
Super Efficient
We are agile and responsive - tell us your goals and deadlines and we'll get you where you need to go.
Deeply Commited
We blog and speak at events to share our knowledge, we value our community.
Highly Skilled
We only work with the best specialists, because we care about meaningful work and measurable results.
