About

Getting on top of your data can feel quite overwhelming. Data tools can be unintuitive (or just plain frustrating!), and without experience it’s hard to know where the value lies.
 
We offer expert GA4 setup, training, data insights, and dashboard creation. While GA4 is a core specialism, we also work across a range of data tools to help you understand and improve your digital performance. 
 
There’s no cookie cutter approach here. Together we work out what you need. Then we give you the tools and training to track your performance, make data-led decisions and drive meaningful success. 
 

We are a New Zealand all-of-government Marketplace approved supplier for data analytics and SEO, and user insight.

Lana Gibson – Director, Data Strategist

Lana is a data strategist who helps organisations make sense of their data and use it to improve digital performance. She works with teams to understand their audience, identify opportunities, and turn complex data into clear, actionable insight.

She specialises in GA4 and supports clients to use a broader range of data tools through implementation, dashboards, reporting, and training.

Lana helps large, content-heavy organisations, helping them understand how people engage with their content and services. Her work focuses on improving content performance, user journeys, and digital strategy through a human-centred approach.

Bronwyn Beagle – Senior Digital Analytics Specialist

Bron turns raw data into actionable insight. She implements tracking, builds reporting, and works closely with clients to ensure data aligns with real user needs and business goals.

She has  deep expertise in Google Analytics, Google Tag Manager, and Google Search Console. Her work includes GA4 and GTM implementations, dashboard development, and performance analysis.

With a background spanning user research, usability testing, and conversion optimisation, she brings a strong human-centred lens to analytics – helping organisations make sense of their data and improve digital experiences.

Vibhor Jain – Senior Data & Analytics Engineer

Vibhor specialises in data engineering, GA4 and Google Tag Manager. He focuses on building reliable, scalable data solutions and is known for translating complex tracking and data challenges into clear, actionable insights.

With experience working across large international organisations, Vibhor brings a strong perspective on data collection, processing and visualisation. He is particularly skilled in designing clean implementations and resolving complex data issues.

His approach centres on making data accurate, accessible and genuinely useful, enabling teams to confidently improve digital performance.

Ben Keegan – Operations Director

Ben brings over 20 years’ experience delivering major construction, housing, and infrastructure projects for central and local government clients.

He specialises in operational management and complex programme delivery, working across multi-disciplinary teams to keep projects aligned, on track, and well-coordinated.

Ben provides steady project leadership and oversight, ensuring clear communication, effective administration, and consistent reporting throughout the delivery process.

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Clients and partners

Content design and strategy

People-driven digital experiences

Creative strategy and web development

Working with Lana has highlighted the depth of insight available through tools like Google Analytics and Google Search Console, data we didn’t realise we could access, let alone use in such a meaningful way!  Thank you, Lana, for making complex data feel approachable, relevant and genuinely useful!"
Kayleigh Kozinsky
Communications Advisor, MEDSAC

Lana Gibson

Lanalytics is run by me, Lana Gibson. I’m passionate about helping everyone get the most out of data. 

I’ve worked with teams in the United Kingdom, Europe and New Zealand and I know how to get results. Data cultures are built with dashboards, targeted training and actionable insights that can be used by everyone, not shelved in the ‘too-hard’ basket.

It’s not user stupidity, but design failure that causes many users to get frustrated online. Good design is driven by data.

I speak at events and blog, sharing case studies on how to use data to improve the user experience, and make peoples’ lives that little bit easier.

I started out writing content, and became fascinated about the user experience after someone got angry trying to understand my content in user research testing. I was intrigued by the force of emotion people experience in front of their screens. It also made me wonder – are people finding the content they need, and are they finding it useful?

I started my journey with data at GOV.UK in 2011. I felt real purpose helping teams there use Google Analytics and SEO data to improve digital content and services for the public. Information is power, and I’m still driven to get the right information to the people who need it.

Let's talk

Super Efficient

We are agile and responsive - tell us your goals and deadlines and we'll get you where you need to go.

Deeply Commited

We blog and speak at events to share our knowledge, we value our community.

Highly Skilled

We only work with the best specialists, because we care about meaningful work and measurable results.

Working with Lana has transformed our marketing team to be more data driven, helping us to better understand our users and develop a pipeline of data-informed opportunities.
Andrew Underwood
Product Marketing - Silverstripe