Approach Adwords with care Clients often come to me feeling frustrated that they’re throwing money into an Adwords black hole - they have no idea whether their spend is resulting in value to their business. They’ve often seen performance data showing that they’re getting good visibility in search results and clicks onto their website, but … Continue reading Should you buy Adwords?
Content is everything. That’s the main learning from the excellent book SEO for Growth which explains how to get more Google traffic to your website, in plain English. The authors even claim that content marketing experts are surpassing SEO experts in this field, which should give you pause for thought about where to invest your digital … Continue reading SEO is content
Content is often a low priority on the digital food chain, but user-focussed content is a crucial part of successful digital products. You can have all the functionality in the world, but if users can’t understand how to use your services your product will fail! Sara Greig is an awesome content designer who creates content … Continue reading Google Analytics for content designers
I've written another blog post for Silverstripe about Investigating trends in Google Analytics. I reveal all my analytics secrets and provide benchmarks from ten (mostly government) sites for: home page bounce rates mobile use site-search use You'll find out how to read them against your own site performance to understand your audience, diagnose any problems and … Continue reading Google Analytics benchmarks with Silverstripe
RNZ (Radio New Zealand) is New Zealand’s state-funded broadcaster. Forget the fusty pulled-up-socks-and-shorts vibe you might get when you think of public radio, RNZ delivers thought-provoking journalism and storytelling online and on air, and plays good music. As an avid listener I was stoked when their Digital Product and Audience team wanted some help to … Continue reading Website performance dashboards for Radio NZ
Recently I held a hands-on analytics meetup with Silverstripe. They're a cool Wellington company who create open source platforms, and are building an international digital community. We used free online tools to see what people are searching for in Google, and created advanced segments in Google Analytics to understand more about different audiences. I've written … Continue reading Busting analytics myths with Silverstripe
I recently held website analytics training with some of the BNZ Digital team. They were awesome - they have an open and supportive culture and everyone got involved, discussing ideas about their customers and testing them with data. They mostly worked on website content, but there were also design, marketing, data and digital strategy people … Continue reading BNZ analytics training