Content is often a low priority on the digital food chain, but user-focussed content is a crucial part of successful digital products. You can have all the functionality in the world, but if users can’t understand how to use your services your product will fail! Sara Greig is an awesome content designer who creates content … Continue reading Google Analytics for content designers
I've written another blog post for Silverstripe about Investigating trends in Google Analytics. I reveal all my analytics secrets and provide benchmarks from ten (mostly government) sites for: home page bounce rates mobile use site-search use You'll find out how to read them against your own site performance to understand your audience, diagnose any problems and … Continue reading Google Analytics benchmarks with Silverstripe
RNZ (Radio New Zealand) is New Zealand’s state-funded broadcaster. Forget the fusty pulled-up-socks-and-shorts vibe you might get when you think of public radio, RNZ delivers thought-provoking journalism and storytelling online and on air, and plays good music. As an avid listener I was stoked when their Digital Product and Audience team wanted some help to … Continue reading Website performance dashboards for Radio NZ
Recently I held a hands-on analytics meetup with Silverstripe. They're a cool Wellington company who create open source platforms, and are building an international digital community. We used free online tools to see what people are searching for in Google, and created advanced segments in Google Analytics to understand more about different audiences. I've written … Continue reading Busting analytics myths with Silverstripe
I recently held website analytics training with some of the BNZ Digital team. They were awesome - they have an open and supportive culture and everyone got involved, discussing ideas about their customers and testing them with data. They mostly worked on website content, but there were also design, marketing, data and digital strategy people … Continue reading BNZ analytics training
I'm giving a free talk on Thursday 20th July, 5.30pm at the Reserve Bank of NZ in Wellington. You can register for the talk on Eventbrite - come along! It's about how to make your website successful using analytics and SEO, and I'll give practical tips and real case studies of data in action. We'll cover: … Continue reading Wellington talk: analytics for successful websites
Website performance dashboards can be brilliant. They can act as a living mirror for your team, reflecting successes and challenges to address. They can prove the value of your work to clients and higher-ups in an easily digestible way. And they can reveal what your audience wants. Equally they can be totally useless. And don’t … Continue reading Website performance dashboards
