Blog

Recently I held a hands-on analytics meetup with Silverstripe. They're a cool Wellington company who create open source platforms, and are building an international digital community. We used free online tools to see what people are searching for in Google, and created advanced segments in Google Analytics to understand more about different audiences. I've written … Continue reading Busting analytics myths with Silverstripe

I recently held website analytics training with some of the BNZ Digital team. They were awesome - they have an open and supportive culture and everyone got involved, discussing ideas about their customers and testing them with data. They mostly worked on website content, but there were also design, marketing, data and digital strategy people … Continue reading BNZ analytics training

  I'm giving a free talk on Thursday 20th July, 5.30pm at the Reserve Bank of NZ in Wellington. You can register for the talk on Eventbrite - come along! It's about how to make your website successful using analytics and SEO, and I'll give practical tips and real case studies of data in action. We'll cover: … Continue reading Wellington talk: analytics for successful websites

Dashboards can be brilliant. They can act as a living mirror for your team, reflecting successes and challenges to address. They can prove the value of your work to clients and higher-ups in an easily digestible way. And they can reveal what your audience needs from your website. Equally they can be totally useless. And … Continue reading Create a website dashboard

Google Analytics (GA) is a powerful tool, and it’s becoming crucial to use it to understand your audience and improve your digital product. If you’re a product manager, or agency / website owner you need to bring GA into the heart of your team. In this post I'll show you the value of GA, help … Continue reading Get started with Google Analytics

I'm doing a talk at the UX New Zealand conference on 12 - 14 October with my good friend @ruthbhendry. Here's a guest post I did for the conference about building up an idea of the Te Papa museum's audience over time using both personas and data. See the full story on the Optimal Workshop … Continue reading Understanding a museum audience’s digital audience

Matariki is the celebration of the Māori New Year. It’s a time when people come together to remember their ancestors, share food, sing, tell stories, and play music. Te Papa is New Zealand's national museum, and hosts an annual Matariki Festival. With data the Te Papa digital team were able to uncover more about the Matariki … Continue reading Data: helping people celebrate Matariki