Blog

Busting analytics myths with Silverstripe

Recently I held a hands-on analytics meetup with Silverstripe. They're a cool Wellington company who create open source platforms, and are building an international digital community. We used free online tools to see what people are searching for in Google, and created advanced segments in Google Analytics to understand more about different audiences. I've written … Continue reading Busting analytics myths with Silverstripe

BNZ analytics training

I recently held website analytics training with some of the BNZ Digital team. They were awesome - they have an open and supportive culture and everyone got involved, discussing ideas about their customers and testing them with data. They mostly worked on website content, but there were also design, marketing, data and digital strategy people … Continue reading BNZ analytics training

Wellington talk: analytics for successful websites

  I'm giving a free talk on Thursday 20th July, 5.30pm at the Reserve Bank of NZ in Wellington. You can register for the talk on Eventbrite - come along! It's about how to make your website successful using analytics and SEO, and I'll give practical tips and real case studies of data in action. We'll cover: … Continue reading Wellington talk: analytics for successful websites

Data: helping people celebrate Matariki

Matariki is the celebration of the Māori New Year. It’s a time when people come together to remember their ancestors, share food, sing, tell stories, and play music. Te Papa is New Zealand's national museum, and hosts an annual Matariki Festival. With data the Te Papa digital team were able to uncover more about the Matariki … Continue reading Data: helping people celebrate Matariki