Lanalytics is run by me, Lana Gibson. I work with digital partners to help people to connect with their audience.
I’ve worked with digital data for the last decade, and I know how to get results. Data cultures are built with dashboards, targeted training and actionable insight reports that can be used by everyone, not shelved in the ‘too-hard’ basket.
It’s not user stupidity, but design failure that causes many users to get frustrated online. Good design is driven by data.
I speak at events and blog, sharing case studies on how to use data to improve the user experience, and make peoples’ lives that little bit easier.