Lana SS profile

I’ve worked with data for the last decade, using Google Analytics, SEO, social data, and sales and CRM data to help people understand their audience and improve their online performance.

I know how to get results, I work closely with teams to increase conversions and develop online marketing strategies. I build data cultures with dashboards, training sessions and actionable insights that can be used by everyone, not shelved in the ‘too-hard’ basket.

It’s not user stupidity, but design failure that causes many users to get frustrated online. Good design is driven by data, and I’ll help you to get your data useful and used.

I speak at events and blog, sharing case studies on how to use data to improve the user experience and create successful digital products.

read the blog

This GOV.UK video was shot over five years ago, but still holds true!

get in touch


Air New Zealand
Commonsense Organics
Te Papa
Victoria University of Wellington
Shoe Connection
Ministry for Primary Industries
Dowse art museum
Te Puni Kōkiri
Community Comms Collective
TDSL lawyers
Radio New Zealand
Element Digital Consulting
Deparment of Conservation NZ

Ministry for Primary Industries
Culture 24
JWT London
Tricycle Theatre
Absolute IT
UK Digital Marketplace


#NZSOMO Social Media Conference July 2019
Wordcamp Wellington June 2018
Silverstripe workshop August 2017
Wellington Content meetup July 2017
Auckland Content Meetup May 2017

Wellington UX meetup April 2017
UX NZ Oct 2016
AgileNZ conference Sept 2015

Together London meetup 2014
Code for America lunchtime talk- August 2014
Tate Britain lunchtime sessions – April 2014
Let’s get real phase 3: is your content fit for purpose? – Mar 2014
Agile content meetup – Feb 2014 (video)
Google, Arts Council, Culture 24, Creative England conference – Nov 2013
Let’s get real conference – Sept 2013
GDS: performance analyst (video)

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