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I’ve worked in digital for more than a decade, and spent over half that time using Google Analytics, SEO, and other data to understand user needs.

I know how to get results, and turn masses of impenetrable numbers into practical recommendations. I build data cultures with dashboards, training sessions and insights that can be used by everyone, not shelved in the ‘too-hard’ basket.

It’s not user stupidity, but design failure that causes many users to get frustrated with websites. Good design is driven by data, and I’ll help you to get your data useful and used.

I speak at events and blog, usually about how to shape content and design around user needs in order to make successful digital products.


Te Papa
Dowse art museum
Community Comms Collective
TDSL lawyers
Radio New Zealand
Element Digital Consulting
Deparment of Conservation NZ
Community Comms Collective
Culture 24
JWT London
Tricycle Theatre
Absolute IT
UK Digital Marketplace


Silverstripe workshop August 2017
Wellington Content meetup July 2017
Auckland Content Meetup May 2017

Wellington UX meetup April 2017
UX NZ Oct 2016
AgileNZ conference Sept 2015

Together London meetup 2014 (video)
Code for America – August 2014
Tate Britain lunchtime sessions – April 2014
Let’s get real phase 3: is your content fit for purpose? – Mar 2014
Agile content meetup – Feb 2014 (video)
Google, Arts Council, Culture 24, Creative England conference – Nov 2013
Let’s get real conference – Sept 2013
GDS: performance analyst (video)

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