Content is often a low priority on the digital food chain, but user-focussed content is a crucial part of successful digital products. You can have all the functionality in the world, but if users can’t understand how to use your services your product will fail!
Sara Greig is an awesome content designer who creates content that is measurably successful. I had a chat with her about how she uses analytics in her day-to-day work, in a way that doesn’t require a data science degree or hours per day to spare.
See the full story on the Silverstripe blog – Google Analytics for content designers.