Recently I held a hands-on analytics meetup with Silverstripe. They’re a cool Wellington company who create open source platforms, and are building an international digital community. We used free online tools to see what people are searching for in Google, and created advanced segments in Google Analytics to understand more about different audiences.
I’ve written a post for their blog that questions what common Google Analytics success measures – number of users, bounce rate, session duration and pages per session – actually mean for your site. Bounces (one-page visits) don’t necessarily mean failure!
See the full story on the Silverstripe blog – Busting Google Analytics engagement myths.