User research + analytics = brilliant content

People often take sides regarding the effectiveness of qualitative insight like user research, vs quantitative data such as analytics for finding user needs. But they’re natural partners, and by combining them you can overcome the inherent limitations in each.

User researcher Charlotte Clancy and I combined the two disciplines, resulting in measurable improvements to GOV.UK content.

See post on GDS blog – Combining user research and analytics to improve the user experience

Screen Shot 2016-02-10 at 21.50.47

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s